The Art of Crewel Embroidery – Woven with Wool, Rooted in Legacy

In the heart of Kashmir’s snowy valleys, an ancient art quietly thrives — Crewel embroidery, a rich and textured form of needlework that tells stories with wool and stitches.

Unlike ordinary embroidery, crewel is bold and tactile. It uses thick wool threads and a hooked needle to create flowing patterns of vines, florals, and paisleys on sturdy cotton or velvet fabric. The technique, passed down through generations, dates back over a thousand years and once adorned the palaces of royalty across Central Asia and Europe.

Each design begins as a sketch — often inspired by Kashmir’s natural beauty — and is then brought to life by artisans who’ve spent decades perfecting their craft. With steady hands and soulful precision, they trace every curve and swirl, filling fabric with warmth, texture, and tradition.

At imiLuxe, we celebrate this heritage by bringing you crewel-embroidered bags that carry not just threads, but the soul of a culture. Every bag is a canvas of Kashmir’s artistry — handcrafted, heartfelt, and steeped in legacy.

When you carry imiLuxe, you carry a piece of living history.